April 30, 2008
White or wrong?
In Indonesia, like in any other Asian countries, skin-whitening products are the most sale-able items on supermarket and pharmacy shelves. Media have done their job in selling the women the magic elixir for lighter skin. Many brands come up with extensive formulations and improved ingredients that promise clearer skin is just a jar/tube away. Pond's, Nivea, L’Oréal, Sari Ayu are selling lightening products that has dominated the market for the past few years. The message they try to brainwash is that fair skin equals beauty and youthful appearance. As in the West, it's the celebrities (top models or sinetron actresses) who set the beauty trend, most of whom blessed with fair skin and serve as models for major product lines. Today many women worry about getting too much sun exposure, because they believe it can damage skin and leading to wrinkles. Despite numerous skin-whitening horror stories reported in recent years, this "white obsession" is alarmingly increasing. What sad is that beauty industries are feeding in on these self-destructive problems and making money off of it.
I am not into whitening products since I believe that you were born and will die with your natural complexion. So what do you think came first? The product or the perception that whiter is better???